Conversion rate optimization is important because it allows you to reduce customer acquisition costs by getting more value from the visitors and users you already have. By optimizing your conversion rate, you can increase revenue per visitor, acquire more customers, and grow your business. The real importance of conversion rate optimization is that it sets things in motion. Helps you acquire more customers in less time, improves your other marketing campaigns.
It's not just the icing on ice cream, it's ice cream, the foundation on which all other efforts are based. Even if you only see a small amount of traffic, you can start making more money from that traffic and in turn increase your popularity, so you get even more traffic. IT Park, Plot 21, Ground Floor, SIIDCUL, Sahastradhara Road, Dehradun 248001, Uttarakhand. At a strategic level, conversion rate optimization or CRO is an ongoing process of learning and optimization.
Unfortunately, the “continuous aspect” is often ignored when discussing conversion rate optimization and its elements. Conversion rate optimization, or CRO, is the process of improving your website to increase the number of leads you generate. CRO is achieved through content improvements, split testing, and workflow improvements. Conversion rate optimization results in highly qualified leads, higher revenues, and lower acquisition costs.
The most obvious benefit of conversion rate optimization is that you can increase your sales. Even small changes in your conversion rate can generate huge benefits. A good conversion rate optimization campaign not only means saving a lot of time, money and efforts, but also exploring new growth strategies unknown in the past. The different CRO tests can focus on optimizing the text, design or location of your CTAs, or the length of your headlines, among other elements.
The more useful data you have, the easier it will be to formulate a hypothesis and execute optimization campaigns in the future. If your conversion rate is lower than you'd like, maybe it's below the average in your industry, or lower than that of your main competitors, or simply underperforms your own goals, then it's time to optimize it. But does this mean that you'll get a guaranteed 20% conversion rate, on a consistent basis? Probably not, because these 100 visitors may not be a good representation of the 10,000 visitors who visit your site every day. For example, if you increase your conversion rate from 1% to 2%, you would double your leads and your customers.
Ript Apparel, a Chicago-based online retailer, increased its conversion rate by 6.3% just by changing its call-to-action color from black to green. To get started, you should focus on the pages that receive the most traffic, or the pages that currently offer the most conversions. Citing an example here, ADT, a Tyco International company, was able to increase its conversion rate by 60% simply by changing the main text of its call to action button, from “Book a Free Survey” to “Get a Free Quote”. By optimizing different elements of your site, you can increase your conversion rate and improve lead generation results.
A complicated conversion funnel must be simplified to drive traffic to the final conversion page. Traffic4u is an online marketing agency that uses VWO to optimize its clients' websites and achieve more conversions. The conversion funnel is a set of pages (such as the checkout process or the registration form) that lead to your conversion goal (such as buying a product or a subscription). Studying customer data and psychology can help you accurately identify the real reasons why users do what they do on your site.