Conversion rate optimization is an essential part of any successful business strategy. It allows you to reduce customer acquisition costs by getting more value from the visitors and users you already have. By optimizing your conversion rate, you can increase revenue per visitor, acquire more customers, and grow your business. The real importance of conversion rate optimization is that it sets things in motion.
It helps you acquire more customers in less time, improves your other marketing campaigns, and provides the foundation on which all other efforts are based. Even if you only see a small amount of traffic, you can start making more money from that traffic and in turn increase your popularity, so you get even more traffic. Conversion rate optimization or CRO is an ongoing process of learning and optimization. It's not just the icing on the cake, it's the cake itself.
The most obvious benefit of conversion rate optimization is that it can increase your sales. Even small changes in your conversion rate can generate huge benefits. A good conversion rate optimization campaign not only saves time, money and effort, but also opens up new growth strategies that were previously unknown. Different CRO tests can focus on optimizing the text, design or location of your CTAs, or the length of your headlines, among other elements.
The more data you have, the easier it will be to formulate a hypothesis and execute optimization campaigns in the future. If your conversion rate is lower than desired, whether it's below the average in your industry or lower than that of your main competitors, or simply underperforms your own goals, then it's time to optimize it. For example, Ript Apparel, a Chicago-based online retailer, increased its conversion rate by 6.3% just by changing its call-to-action color from black to green. Similarly, ADT was able to increase its conversion rate by 60% simply by changing the main text of its call to action button from “Book a Free Survey” to “Get a Free Quote”.
To get started with conversion rate optimization, you should focus on the pages that receive the most traffic or offer the most conversions. A complicated conversion funnel must be simplified to drive traffic to the final conversion page. Traffic4u is an online marketing agency that uses VWO to optimize its clients' websites and achieve more conversions. Studying customer data and psychology can help you accurately identify the real reasons why users do what they do on your site.
