Conversion Rate Optimization (CRO) is the process of improving your website to increase the number of leads you generate. It is achieved through content improvements, split testing, and workflow improvements. The purpose of CRO is to increase the likelihood that visitors will take the desired action on a web page. This can result in highly qualified leads, higher revenues, and lower acquisition costs.To determine which project will have the most impact, assign a score for each strategy and add up the numbers.
Divide the total by three to get a score that shows which project will have the most impact. For example, if you increase your conversion rate from 1% to 2%, you would double your leads and your customers. To optimize a landing page that offers a free resource, include a preview of the content to encourage visitors to download it. Landing pages typically have the highest average conversion rate of all signup forms, at 23%.There is always room for improvement when it comes to increasing conversions.
The best companies are constantly iterating and improving their sites and apps to create a better experience for their users and increase conversions. To drive more traffic from qualified websites to posts, optimize the content of the search engine results page (SERP) or update it as needed to ensure it is up-to-date and relevant.To maximize conversion rate optimization, start by identifying what the conversion goals are for any web page or application screen. Here are some strategies applicable to test and implement in your company:
- Calculate the conversion rate by dividing the number of conversions by the number of visitors and multiplying that number by 100.
- Optimize each location to maximize potential conversions.
- Analyze website performance or design if you have a low conversion rate.