Conversion rate optimization, or CRO, is the process of improving your website to increase the number of leads you generate. CRO is achieved through content improvements, split testing, and workflow improvements. Conversion rate optimization results in highly qualified leads, higher revenues, and lower acquisition costs. While these small gains are sure to add to your conversion goals, they won't come to anything in their entirety.
It's a powerful weapon that only helps create a better user experience, but increases conversions. Conversion rate optimization is beneficial for all types and sizes of companies, regardless of their industry. Conversion rate optimization starts by first identifying what the conversion goals are for any web page or application screen. For example, the average conversion rate for e-commerce sites in the food and beverage sector is 5.5%, while the average conversion rate in the hair care sector is 3.5%.
When running a split URL test for 19 days, they saw the alternative variation increase their conversion rate by more than 42%. You also need to identify which conversion goals are the most important, and then choose the pages you want to start with. Traffic4u is an online marketing agency that uses VWO to optimize its clients' websites and drive more conversions. A complicated conversion funnel must be simplified to drive traffic to the final conversion page.
By improving the conversion rate of that page, the retailer will be able to see a huge improvement in sales from their CRO efforts. In addition to color and text, the location of the call to action button also plays an important role in driving more conversions. If your conversion rate is lower than you'd like, maybe it's below the average in your industry, or lower than that of your main competitors, or it's simply underperforming your own goals, then it's time to optimize it. Not many marketers realize that creating a sense of urgency can increase conversions.
They should invest in conversion optimization tools after thoroughly examining their actual goals and profits. Studying customer data and psychology can help you accurately identify the real reasons why users do what they do on your site. Unfortunately, most optimizers only look at test results to see if a variation was a winner or if it failed, they would re-create more hypotheses.