Conversion Rate Optimization (CRO) tools collect data about your website and its visitors to help you understand how people use your site and identify and test possible changes to increase conversion rates. But typical B2B website conversion rates for transportation and logistics, heavy equipment, and medical device manufacturing companies range from 2.5 to 3%. That means that for every 100 visitors, two to three website users perform a qualifying action, such as downloading a report, requesting information, joining a mailing list, or requesting a sales call. Financial services companies, on the other hand, have a return of around 10% and technology hardware manufacturers with 5%.
According to WordStream, the top quartile of landing pages convert to 5.31% or more, and the top 10% achieve conversion rates of 11.45% or more. Unbounce helps you go beyond analytics. You can create and test landing pages, pop-up forms, and sticky bars without the need for developers. If you're not sure what conversion rate is good for your business, its rating-style tool helps you see how your pages compare to others in your industry.
You can get important information, such as if the images are too large and if they slow down the speed and loading time of the page. You can prepare a full report with recommendations to improve your conversion rates. BrowserStack is a web-based live browser testing tool for mobile and desktop browsers. OptinMonster is without a doubt the best tool you can have if you need help increasing your conversion rate.
It allows you to increase leads and conversions by creating impossible to ignore optin campaigns for your website. With its drag-and-drop builder, you can create eye-catching lead generation forms optimized to deliver the highest conversion rates. Plus, OptinMonster is incredibly easy to add to your website, so there's no stress from start to finish. OptinMonster comes with more than 50 beautiful pre-designed templates for 6 different campaign types, such as lightbox pop-ups, floating bar, welcome mat, embedded forms and more.
OptinMonster has the best and most powerful targeting features for you to do just that. With advanced page-level targeting, custom display rules, and dynamic text replacement, you can further customize your conversion campaigns. But how do we know that OptinMonster is the best conversion tool for your site? It's because we see the results every day. If you have a WordPress site, MonsterInsights is the best and most popular analytics plugin that gives you all the data you need to increase your conversions with confidence.
MonsterInsights allows you to easily connect your WordPress site with Google Analytics, so you can see all your analytics data directly in your WordPress dashboard. Finally, MonsterInsights gives you the power to make use of Google Analytics while complying with the GDPR and other privacy laws. With an EU compliance add-on, you can make your site comply with the privacy law. ExactMetrics is another powerful Google Analytics add-on that helps you make data-driven decisions to optimize your WordPress site and drive more conversions.
Not only will you better understand your audience through Exact Metrics, but you'll also be able to track form conversion data directly in your WordPress dashboard. The ExactMetrics Forms plugin will give you all the information you need to refine and create high-converting surveys, lead generation forms, and more. Google Analytics offers practically all the information you would need about visitors to your website. And best of all, it's completely free.
Loop11 specializes in remote testing, allowing you to evaluate the functionality of your site remotely. Next, check out our roundup of the best content marketing tools to further automate your lead generation. Or, if you want to gain an edge over your competitors, check out our list of the 25 best competitive research tools. Some sites have tools like the MECLABS conversion heuristic. This heuristic is a popular tool that helps calculate the likelihood of a conversion and is an accompaniment to their training and free digital marketing courses.
VentureBeat study found average ROI of using CRO tools to be 223%. So, let's dive in to discover the best conversion rate optimization tools that will increase your sales. With the UserTesting dashboard in hand, you can get quick feedback on your new campaign or new product, from the right people and target consumers in just 1 to 2 hours, without slowing down development. This practical knowledge can help you understand how your target audience interacts with your design and if they feel that something is confusing or misleading to them.
Did you know that pages with interactive content can get an average conversion rate of 30 to 40%, compared to 8 to 10% for traditional landing pages? And guess what? — saw a 41% stellar conversion rate with just this interactive calculator. To clarify the context, they have never seen a double-digit conversion rate before. In addition, Outgrow even helped with lead generation, as 60% of users who answered the questionnaire provided their information. Exit-intent technology creates the environment to leverage an additional 2 to 4% of your visitors, turning them into email subscribers and soon paying customers.
Shockbyte also attributed 52% of its sales to OptinMonster campaigns and said its business grew 10x in the 3 years of using OptinMonster. Owler also provides smarter, real-time news alerts for executives, intellectuals, salespeople and sales professionals. Alerts cover more than 15 types of events, including new product launches, partnerships, key hires, conference sponsorships, record profits, layoffs and more. With Magento Commerce, you'll be covered in all aspects of B2B e-commerce, global expansion and digital transformation.
Agendize Survey Reveals Live Chat Engagement Drives a Staggering 83% Sales Conversions. CRO tools can help you understand how your website is performing by showing you how visitors use it. In a nutshell, these tools collect data about your visitors and your website, therefore, they help you identify problem areas on your website that are causing visitors to have problems. The average website conversion rate is approximately 2.35%, although the best performing brands are able to achieve conversion rates close to 12% and, in some cases, even higher.
The definition of conversion rate optimization, in a nutshell, is the strategic process you go through to convert more visitors to your website into leads and real customers. To execute a successful conversion optimization strategy, you need a platform that makes it easy to run tests and manage results. Before you take steps to improve your conversion rates, you should know if your current rates are good, bad, or simply average. Conversion rate optimization (CRO) is an essential marketing strategy, but knowing what to try can be a real nightmare, especially if you're just starting out with CRO.
We've put together 9 conversion rate optimization tools that will take care of all of the elements mentioned above to drive traffic and conversions for your website alike. You need to nurture these leads through the remaining stages of the buying process, make sure they don't slip between the gaps, and maximize the number of conversions you convert into paying customers. VWO is one of the easiest to use and also one of the most affordable conversion optimization management tools. The first conversion optimization tool any serious company wants to see is Google Analytics 360 Suite.
Improving your conversion rates requires more than optimizing your contact page, but it's an important step. GoSquared helps your brand be there for all visitors and interact with them right when they browse your website to ensure conversions. In addition, a simple dashboard helps you see what marketing efforts are being converted and which would benefit from optimization. The higher the conversion rates, the better your design and text will reach qualified prospects.
North East In Tune is a conversion rate optimization info site for SEO specialists, marketers, UX experts and website owners.