What does conversion rate optimisation do?

Conversion rate optimization (CRO) is the process of increasing the conversion rate of a website or mobile application. Conversion rate optimization, or CRO, is the process of improving your website to increase the number of leads you generate.

What does conversion rate optimisation do?

Conversion rate optimization (CRO) is the process of increasing the conversion rate of a website or mobile application. Conversion rate optimization, or CRO, is the process of improving your website to increase the number of leads you generate. CRO is achieved through content improvements, split testing, and workflow improvements. Conversion rate optimization results in highly qualified leads, higher revenues, and lower acquisition costs.

Citing an example here, ADT, a Tyco International company, was able to increase its conversion rate by 60% simply by changing the main text of its call to action button, from “Book a Free Survey” to “Get a Free Quote”. A school focuses more on testing to figure out the best way to increase conversion rates for websites, campaigns, or landing pages. It's a powerful weapon that only helps create a better user experience, but increases conversions. For example, you could call it a conversion if someone who visits your Twitter profile ends up following you.

By measuring conversion rates, you find out if your pages are persuading visitors to take the action you want them to take on the page. Conversion rate optimization (CRO) is the process of increasing the percentage of users or visitors to the website to perform a desired action (such as buying a product or leaving contact details). The purpose of conversion rate optimization (CRO) is to improve the likelihood that visitors will take the desired action on a web page. Generally speaking, the higher the conversion rate, the more effective the website's online marketing efforts will be.

Embedding videos on your website and other connected platforms can help you better convince your users and, therefore, increase conversions. While most marketers believe that using conventional conversion rate optimization strategies still works wonders for their businesses, adopting new and improved techniques, such as website personalization, is the need of the moment. Whether in ancient Rome or on a modern e-commerce website, the conversion rate only describes the proportion of visitors to your store (or now your website) who actually buy from you. For example, if you wanted to calculate the conversion rate for your e-book offering, you would divide the total number of downloads by the number of people who visited the web pages where the e-book offer appears.

However, it's worth familiarizing yourself with the basic principles and metrics of website conversion optimization, so that you can maximize the chances that a lead who comes to your site from a search engine will become a qualified lead or a paying customer. Here are some interesting business use cases that define the pervasive nature of conversion rate optimization. Compared to other industries, travel companies often face greater difficulties in obtaining conversions. The goal of CRO is to create as many conversions as possible for a specific CTA, such as making an online purchase or filling out an online form.