Listen to the world's most downloaded B2B sales podcast The average not only differs by year and country, but also differs by niche. For example, the average conversion rate for e-commerce sites in the food and beverage sector is 5.5 per cent, while the average conversion rate for the hair care sector is 3.5 per cent. The conversion rate is calculated by dividing the number of conversions by the number of visitors and multiplying that number by 100 to get a percentage. While this is a simple concept, setting a conversion goal isn't as easy as saying: This page converted 50 people this month, so we want to convert 100 people next month.
If your website has 10,000 visitors per month generating 100 leads and then 10 customers each month, the website visitor to lead conversion rate would be 1%. What if I wanted to generate 20 customers every month? You could try to attract 20,000 visitors to your website and hope that the quality of your traffic doesn't decrease, although that's a risk you'll probably want to avoid. Rather, you could get more leads from your current traffic by optimizing your conversion rate. This is less risky and more likely to produce better results for your bottom line.
That's where the text-based call to action comes in handy. Hubspot ran a test with text-based calls to action, a separate line of text linked to a landing page, and styled H3 or H4 to see if they converted more traffic into leads than normal CTAs located at the bottom of a web page. In one case, at HubSpot added an inbound press release template offer to a blog post about press releases. As a result, they saw that post's conversions increased by 240%.
Take United's retargeting campaign as an example. Using information from previous advertising campaigns, United focused on reaching people who had seen their ads and were already considering booking a vacation. For this select audience, they promoted a 15-second video that ended in a call to action. Use the PIE framework to answer the following questions for each strategy described in the previous section. MECLABS, who has performed over 10,000 conversion tests, and tuned tens of thousands of web pages, emails, paid ads and phone calls, has an excellent digital marketing course that teaches the principles of conversion rate psychology. This in depth course, taught by Dr. Flint McGlaughlin, is deep! Very deep in fact. Its definitely an advanced digital marketing course that covers a wide range of topics from headline writing to CTA creation. We highly recommend it.
Then assign a score between one and 10 (one is the lowest and 10 is the highest) to each strategy. The results were significant, since variations B and D outperformed the control variables with 96% and 100% confidence, respectively. The image below shows Variant B on the left and Variant D on the right. Home %26raquo HubSpot Inbound Marketing Certification Exam Answers %26raquo What are the steps for conversion optimization? What are the steps of conversion optimization? Conversion rate optimization results in highly qualified leads, higher revenues, and lower acquisition costs.
You want to drive more traffic from the qualified website to those posts and you can do so by optimizing the content of the search engine results page (SERP) or updating it as needed to ensure it is up to date and relevant. Make your website work smarter, not harder, and generate more qualified leads and customers with conversion rate optimization (CRO). CTA variants also included conversion paths that occurred on the page, rather than sending users to an offer landing page. If your conversion rate is lower than you'd like, maybe it's below the average in your industry, or lower than that of your main competitors, or simply underperforms your own goals, then it's time to optimize it.
A low conversion rate could be the result of a variety of factors related to website performance or design. For example, if you increase your conversion rate from 1% to 2%, you would double your leads and your customers. If you're a HubSpot customer, take a look at how the AdRoll integration can improve your conversion efforts. Now that you know where you can optimize conversions, you may be wondering how do you know when your company is ready to start the process.
Conversion rate optimization, or CRO, is the process of improving your website to increase the number of leads you generate.
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