Is conversion rate optimization part of digital marketing?

Only one-fifth of companies are satisfied with their conversion rates*. Conversion rate optimization is an integral part of digital marketing.

Is conversion rate optimization part of digital marketing?

Only one-fifth of companies are satisfied with their conversion rates*. Conversion rate optimization is an integral part of digital marketing. You can get the most out of your website with optimization, feeding qualified leads for sales. And as part of sales, you can streamline the process and potentially reduce the time needed to close the deal.

At its core, CRO creates a user experience that educates the user and encourages them to convert. At a strategic level, conversion rate optimization or CRO is an ongoing process of learning and optimization. Unfortunately, the “continuous aspect” is often ignored when discussing conversion rate optimization and its elements. PearlsOnly, with the help of VWO services, optimized its payment page while ensuring that all of its USPs were properly highlighted.

When running a split URL test for 19 days, they saw the alternative variation increase their conversion rate by more than 42%. Even if you don't have a big marketing team, you can count on expert help to turn your website into a conversion machine. In some cases, having a full form can work wonders, while in many other cases, concise forms can be enough to drive conversions up the chart. In fact, it directly affects a user's experience, the site's conversion rate, and their search engine ranking.

To analyze conversion optimization, use quantitative and qualitative CRO tools such as Google Analytics and Hotjar, for example, that help you analyze your conversion rate optimization efforts. While your digital presence is certainly something worth investing in, continually working to improve your website conversion rates can make your business more profitable and efficient. The more useful data you have, the easier it will be to formulate a hypothesis and execute optimization campaigns in the future. User recordings provide a lot of feedback on where people get stuck and where they really want to go, making them a great way to see where you can make changes to improve your site's conversion rate.

The average conversion rate for organic traffic (or traffic that comes from search engines like Google) is around 16%. By adjusting the different elements of the sales funnel, you can begin to affect conversion rates, ideally to a higher level. Conversion rate optimization can create more efficient marketing and sales funnels overall, but that has its own ripple effect across the company. Conversion Rate Optimization (CRO) adapts your site to conversions, such as filling out a contact form or buying a product.

Conversion rate optimization (CRO) is the process of optimizing the experience of your site or landing page based on the behavior of website visitors to help improve the likelihood that the visitor will perform the desired actions (conversions) on that page. If you don't have a high conversion rate on your website, then your site doesn't offer a user experience that encourages conversion. Once you've discovered your optimization opportunities, plan and prioritize the items you want to test.