The conversion rate is calculated by dividing the number of conversions (desired actions taken) by the total number of visitors and multiplying the result by 100 to get a percentage.
Conversion rate optimization
, or CRO, is the process of improving your website to increase the number of leads you generate. CRO is achieved through content improvements, split testing, and workflow improvements. Conversion rate optimization results in highly qualified leads, higher revenues, and lower acquisition costs.As an expert in SEO, I understand that conversion rate optimization is the process of increasing the percentage of website visitors who convert to your site.In online marketing, a conversion is when your visitor performs the action you most want them to perform. The more people who stay on your site, the lower your bounce rate, indicating to search engines that your website is credible and worthy of traffic.To maximize conversions, it's important to test different elements of your website. Test your title, main text, main image, call to action, call-to-action button color, font size, font color, and anything else that might affect conversions. You can learn what works and what doesn't, evaluate new ideas, and improve elements of your site to increase conversions.
Running a CRO campaign helps identify and address these bottleneck issues and contributes significantly to improving the site's conversion rate. A Google study reports that customers fill out forms 30% faster with autocomplete, which can lead to more conversions at checkout.It's also important to consider basic psychology when creating a call-to-action (CTA). Take a look at some of the best CTA strategies in the industry and you'll see that they all use basic psychology to define their CTAs. That way, you'll better understand how much time and resources to invest in a CRO strategy.
Naturally, even if the Google Ads conversion rate is the average for the vertical market, a higher conversion rate is better for businesses.In conclusion, conversion rate optimization is an essential part of any successful SEO strategy. By testing different elements of your website and understanding basic psychology when creating a call-to-action (CTA), you can increase your website's conversion rate and generate more leads. With higher revenues and lower acquisition costs, you can maximize your SEO efforts and achieve success.
