With that said, here are seven proven ways to develop a successful conversion rate optimization strategy, Improve Site Search. Offer discounts and offers to visitors. Optimize your e-commerce website for. Streamline and Test Your Ecommerce Checkout Process.
Influence and persuade users with social proof. Images are static and can only explain a limit. Videos, on the other hand, are full of information and can explain what your business proposition is in seconds. People may be reluctant to read, but they can easily consume videos.
They don't seem that intimidating to a user. Using real-time videos of your product does a better job of convincing a visitor to make a purchase than reading about its 30 different features. You have to see it, believe it. Similarly, on mobile devices, users will no longer see a home button on newer iPhone models.
They would have to swipe in different directions to return or go to their home screen. Samsung users, like most Android users, are used to seeing a 3-panel button on the bottom of their phones. Adding a bottom-centered call-to-action button can cause Samsung users to accidentally leave the page altogether. The bad news is that our attention span has dropped from 12 seconds to 8 seconds.
Try to reduce the number of fields in a form as much as possible. Imagine that you are applying for a gym membership and the membership form has 10 pages. You'll have half your mind to go right away. Conversion rate optimization, or CRO, is the process of improving your website to increase the number of leads you generate.
CRO is achieved through content improvements, split testing, and workflow improvements. Conversion rate optimization results in highly qualified leads, higher revenues, and lower acquisition costs. To improve your CRO, you need to know what your current position is. Look at your current conversions, and then start making adjustments one at a time and keep seeing your CRO.
When you see your rates improve, do more of the same, and when you see them go down, make more changes. So what is the solution? We need to take a broader view. Any conversion optimization program should always work to improve every step of the journey, from one stage to the next. Turn a cold prospect into a prospect, then a customer, and finally a champion for life.
Bizztravel Wintersport is a Dutch travel company that improved conversions by 21%, simplifying the way users searched for vacation destinations on its website. A good conversion rate depends on your industry, niche, goals, traffic channel and audience demographics, among other factors. While converting a person is the ultimate goal, it's important to remember that microconversions can lead to macro conversions. Assuming that most customers who land on any of Amazon's product pages come with the pure intention of buying your product (s), it's important to understand the importance of design to drive conversions (how you can make or break a deal for the e-commerce giant).
To start optimizing your blog content, identify your posts with the highest levels of web traffic but low conversion rates. Turning a prospect into a paying customer is the ultimate goal, but there are also microconversion goals that marketing teams want to achieve. When you discover the potential variables in the equation that could make or break your conversion game, you'll know exactly what to change, improve and improve. It's also important to arrive at a quantified expected conversion rate, as it gives direction to your testing efforts.
For example, if you increase your conversion rate from 1% to 2%, you would double your leads and your customers. In some cases, having a full form can work wonders, while in many other cases, concise forms can be enough to drive conversions up the chart. For example, if you wanted to calculate the conversion rate for your e-book offering, you would divide the total number of downloads by the number of people who visited the web pages where the e-book offer appears. If you can't get visitors into your conversion funnel the first time, the chances of them coming back and taking the desired action are quite low.
Unfortunately, the “continuous” aspect is often ignored when discussing conversion rate optimization and its. When running a split URL test for 19 days, they saw the alternative variation increase their conversion rate by more than 42%. Most web analytics tools (including some free ones) can be configured so that you can visualize where your visitors are filtering from your conversion funnel. A CRO test involves adding, reorganizing, and redesigning elements on your website to maximize your conversions.