Conversion Rate Optimization Strategies are essential for any business that wants to increase their customer base and maximize their profits. Creating text-based calls to action in blog posts, adding leads flows, testing landing pages, and helping leads become marketer-qualified leads are all great ways to start. Additionally, creating workflows to empower your team, adding messages to high-converting web pages, and evaluating final conversions are all important steps in the process. But what is a conversion rate? It's the proportion or percentage of website visitors and users who took action and met their ultimate conversion goal.
For example, if you sell products online, a conversion for you might be purchases or the number of website visitors who add a product to their shopping cart. Running a Conversion Rate Optimization (CRO) campaign can effectively help travel companies analyze their potentials and drawbacks and improve conversions. But if you optimize those landing pages for conversion and generate 15% new leads, that will represent an additional 5% or 500 goals. You'll also want to monitor the overall conversion rate of your funnel to see how well your site is converting.
Encouraging your team to contribute to conversion optimization and make intelligent decisions based on factual data is also key. This will help you see firsthand which websites are converting and those that are not converting visitors into leads. This also means that your conversion rate would rise, fall, and even stagnate steadily at different times throughout the testing phase.
