Conversion rate optimization (CRO) is the process of optimizing your website to increase the performance of a specific action. In most cases, the desired action is a real sale, but not always. It is a function of your website's usability, brand trust, relevance of inbound traffic, and many other factors. To make sure you're getting the most out of your marketing investment, continuously optimizing your website to improve conversions is a must.
However, it can be difficult to design a step-by-step strategy that actually delivers worthwhile results. To help you get started, this blog post shares 11 statistically proven tactics you can use to consistently increase your website's conversion rate and improve your top line. Your value proposition should appear in headlines, images, and text, and should primarily include your single point of sale (USP). Research and several case studies have shown that visitors who engage with a review are 58% more likely to convert.
Repeated marketing experiments recommend that your USP be summarized in 10 words or less. Just by stating the specific time benefit of their services, the headline on the right helped generate 9.52% more conversions compared to the one on the left. A strong value proposition is the most important step in improving CRO. Without a strong and convincing answer when customers ask, “What benefit do I have?” they are likely to go somewhere else.
Clearly state the benefits of your products. Tell visitors exactly what they are going to receive and why they should buy from you. Reaching these answers may require deep reflection on what makes your company and products unique. Try to summarize your value proposition in ten words or less.
Use a bold color for all call to action (CTA) buttons. If you're in e-commerce, your conversion rates could increase by 35 percent just by improving the design and flow of the user checkout process. If your conversion rates don't improve despite repeated efforts, it's a sign that you need to make a radical change to your page. Clearly exposing and reinforcing your value proposition across multiple site elements can do wonders for your conversion rate.Optimizing the checkout process will go a long way in reducing cart abandonment and increasing conversions.
Obsessing over an average percentage figure and trying to squeeze as many conversions as possible just to stay in line with it, isn't the best way to think about CRO. To analyze conversion optimization, use quantitative and qualitative CRO tools such as Google Analytics and Hotjar that help you analyze your CRO efforts.The last thing you want to do is a major review of content that loses page conversions or strategies that are already working. While it may be impossible to completely eliminate cart abandonment, it is possible to streamline the purchase process to improve the conversion rate. For example, if you include more personalization in your CTAs, conversion rates can improve more than three times more.Again, you better focus on developing a deep understanding of what really matters to your users, so you can give it to them, and then conversions will follow naturally.
This is especially true for mobile sites, as a one-second delay in page response can result in a 7% reduction in conversions. In fact, if e-commerce sites only solved paid usability issues in their process, they could increase conversion rates by 35.26 percent.By increasing the conversion of your current traffic, you have the potential to reduce customer acquisition costs. To understand and optimize your funnels, you need to evaluate what your site does to move leads through the established stages.
