Conversion rate optimization (CRO) is the process of improving your website to increase the number of leads you generate. It is achieved through content improvements, split testing, and workflow improvements.
CROresults in highly qualified leads, higher revenues, and lower acquisition costs. To understand your customers and optimize your website's conversion rate, you need to listen to what they have to say about your website and observe how they use it.
CRO is based on marketing and requires a deep understanding of your customer and how to provide them with a better user experience. This helps them finish tasks faster and more simply and efficiently. A thoughtfully designed customer value proposition (CVP) takes you directly to the lower section of the customer conversation funnel. It is also important to arrive at a quantified expected conversion rate, as it gives direction to your testing efforts.
At a strategic level, conversion rate optimization is an ongoing process of learning and optimization. A good conversion rate depends on your industry, niche, goals, traffic channel, and audience demographics, among other factors.Keep track of the changes you make to your site and measure your conversion rate frequently to see if the changes you make increase conversions. Creating a sense of urgency can also help boost conversions. Whether you have an e-commerce store, a SaaS website, or just a blog, offering personalized content to your visitors will improve the user experience and, therefore, conversions.
For example, RIPT Apparel increased its conversion rate by 6.3% just by changing its call-to-action color from black to green.In addition to this, many optimizers suggest that using a call-to-action color that hasn't been used anywhere on your website can also help draw the necessary attention. The different CRO tests can focus on optimizing the text, design or location of your CTAs, or the length of your headlines, among other elements.To calculate your website's conversion rate, divide the number of conversions by the number of visitors and multiply that number by 100 to get a percentage. Once you've assigned a score for each strategy, add up the numbers and divide the total by three; this gives a score that shows which project will have the most impact.